Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Create an account (name, email address, password)
• Make a purchase (billing address, shipping address, payment information)
• Set up a farm shop (farm name, business information, product details)
• Contact customer support (name, email, message content)
• Subscribe to our newsletter (email address)

1.2 Information Automatically Collected

When you access our platform, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, clicks, navigation paths)
• Location data (approximate location based on IP address)
• Cookies and similar tracking technologies

1.3 Information from Third Parties

We may receive information from:

• Payment processors (transaction verification)
• Social media platforms (if you connect your account)
• Analytics providers (aggregated usage statistics)

2. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: Process orders, manage accounts, and provide customer support
• Payment Processing: Complete transactions and prevent fraud
• Communication: Send order confirmations, updates, and marketing messages (with your consent)
• Platform Improvement: Analyze usage patterns and improve our services
• Legal Compliance: Comply with applicable laws and regulations
• Security: Protect against unauthorized access and malicious activities
• Personalization: Customize your experience and show relevant content

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Contract Performance: Processing necessary to fulfill our services
• Consent: You have given explicit consent for specific purposes
• Legitimate Interests: Processing necessary for our legitimate business interests
• Legal Obligation: Processing required to comply with legal requirements

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

4.1 Service Providers

• Payment processors (Stripe, PayPal)
• Hosting and cloud service providers
• Email service providers
• Analytics providers (Google Analytics)

4.2 Farmers on Our Platform

When you make a purchase, we share necessary information with the farm to fulfill your order (name, delivery address, contact information).

4.3 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Your Rights Under GDPR

If you are in the European Economic Area (EEA), you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise these rights, contact us at privacy@agricultable.com

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal obligations (tax, accounting requirements)
• Resolve disputes and enforce our agreements

After your account is closed, we may retain certain information for up to 7 years as required by law.

7. Data Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption of data in transit (SSL/TLS) and at rest
• Regular security audits and penetration testing
• Access controls and authentication requirements
• Employee training on data protection
• Incident response and breach notification procedures

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze site traffic and usage patterns
• Provide personalized content and advertisements
• Improve site performance and functionality

You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your residence, including the United States. We ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection
• Privacy Shield Framework (where applicable)

10. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending an email notification (for material changes)
• Requiring re-acceptance through our platform

Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

EU Representative:

For users in the European Economic Area, our EU representative can be contacted at eu-representative@agricultable.com